India - International Business, Asia - Investments, Business - General & Miscellaneous
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Overview
China aside, India is the world's most rapidly growing economy. But cashing in on that opportunity can be as challenging as it is rewarding. Whether you work for a company doing business in India or are an entrepreneur looking to export your goods and services, An American's Guide to Doing Business in India will help you navigate all aspects of this complex market. Esteemed industry consultant Eugene M. Makar offers his proven tips, tools, and techniques to help you: Break into the market, Weigh the pros and cons of investments, Find joint venture partners, Hire local representation.You'll also learn to recognize key social and cultural differences. From where to bank to what to wear, you'll discover what makes India different-and how you can best position yourself there for success.
About the Author:
Eugene M. Makar is currently working with an India-based consultancy to identify and facilitate opportunities in India for small and medium U.S. businesses. He lives in Edgemont, PA
Book Details
Published
December 1, 2007
Publisher
F+W Media
Pages
256
ISBN
9781440514401