Analysing Media Texts (Continuum Research Methods Series)

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Dr Burn is a lecturer in Media Education at the London Institute of Education.

David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).