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Synopsis
Hodges and Videto's (both health, State U. of New York, Cortland) textbook provides students in the field of health education and health promotion with an overview of needs assessment, program planning, and program evaluation. Coverage includes assessing assets and problems; identifying and writing mission statements, goals, and objectives; identifying strategies and activities; the importance and use of theories; data collection strategies; program evaluation background and basics; and evaluation structure and design. Annotation ©2004 Book News, Inc., Portland, OR