Public Opinion - General & Miscellaneous, Success, Motivation & Self-Esteem
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Overview
"Attitudes and Opinions, Third Edition maintains one of the main goals of the original edition - breadth of coverage. Unlike competing texts, the first part of the book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of public opinion and polling, attitude formation, communication of attitudes and opinions, and the relationship between attitudes and behaviors, as well as theories and research on attitude change. Over 2,000 references support the book's scientific integrity." Attitudes and Opinions' broad and interdisciplinary perspective makes this an ideal text in courses on attitudes, public opinion, survey research, or persuasion, taught in a variety of departments including psychology, communication, marketing, sociology, and political science.Book Details
Published
October 1, 1990
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1991.
Pages
496
Format
Hardcover
ISBN
9780130505927