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Backlash

by Susan Faludi
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Overview

Skillfully Probing the Attack on Women’s Rights

“Opting-out,” “security moms,” “desperate housewives,” “the new baby fever”—the trend stories of 2006 leave no doubt that American women are still being barraged by the same backlash messages that Susan Faludi brilliantly exposed in her 1991 bestselling book of revelations. Now, the book that reignited the feminist movement is back in a fifteenth anniversary edition, with a new preface by the author that brings backlash consciousness up to date.

When it was first published, Backlash made headlines for puncturing such favorite media myths as the “infertility epidemic” and the “man shortage,” myths that defied statistical realities. These willfully fictitious media campaigns added up to an antifeminist backlash. Whatever progress feminism has recently made, Faludi’s words today seem prophetic. The media still love stories about stay-at-home moms and the “dangers” of women’s career ambitions; the glass ceiling is still low; women are still punished for wanting to succeed; basic reproductive rights are still hanging by a thread. The backlash clearly exists.

With passion and precision, Faludi shows in her new preface how the creators of commercial culture distort feminist concepts to sell products while selling women downstream, how the feminist ethic of economic independence is twisted into the consumer ethic of buying power, and how the feminist quest for self-determination is warped into a self-centered quest for self-improvement. Backlash is a classic of feminism, an alarm bell for women of every generation, reminding us of the dangers that we still face.

A Pulitzer Prize-winning journalist shows how virtually every outlet of America's culture contributes to keeping women in their place as second-class citizens. 4 cassettes.

About the Author, Susan Faludi

A former Wall Street Journal reporter, Susan Faludi won the Pulitzer Prize in 1991 for explanatory journalism and the National Book Critics’ Circle award for Backlash. She is the author of Stiffed: The Betrayal of the American Man, which was published in 1999, and has written for many publications, including The New Yorker, The Nation, Newsweek, and the New York Times.

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Editorials

Publishers Weekly - Publisher's Weekly

Far from being ``liberated,'' American women in the 1980s were victims of a powerful backlash against the handful of small, hard-won victories the feminist movement had achieved, says Wall Street Journal reporter Faludi, who won a Pulitzer this year. Buttressing her argument with facts and statistics, she states that the alleged ``man shortage'' endangering women's chances of marrying (posited by a Harvard-Yale study) and the ``infertility epidemic'' said to strike professional women who postpone childbearing are largely media inventions. She finds evidence of antifeminist backlash in Hollywood movies, in TV's thirtysomething , in 1980s fashion ads featuring battered models and in the New Right's attack on women's rights. She directs withering commentary at Robert Bly's all-male workshops, Allan Bloom's ``prolonged rant'' against women and Betty Friedan and Germaine Greer's revisionism. This eloquent, brilliantly argued book should be read by everyone concerned about gender equality. First serial to Glamour and Mother Jones. (Nov.)

Library Journal

Faludi, a Pulitzer Prize-winning reporter for the Wall Street Journal , marshals in a sustained and excoriating 500-plus pages what many thoughtful women already know: it isn't that the goals of the feminist movement have failed, but that they have not yet been tried. Placing the current backlash against women squarely in a historical context (in the 19th century so-called experts told women that education would atrophy their wombs), she debunks the shoddy scholarship and half-truths that produced the myths we hear today: that women are fleeing the workplace to stay home and ``cocoon''; that their chances of marrying diminish greatly if they don't marry young; that their lack of advancement is their own fault. She argues that women's anger and resentment are not due to their feminism, but occur because women have not yet been the beneficiaries of the justice, fairness, and equity they deserve. Along the way, Faludi demolishes the anti-feminist agendas of Robert Bly's ``wild men,'' Allan Bloom ( Closing of the American Mind , LJ 5/1/87), and George Gilder ( Sexual Suicide , LJ 8/73), among others. This is most important book.-- GraceAnne A. DeCandido, ``School Library Journal''

Library Journal

Faludi's 1991 best seller got down and dirty with all the antifeminism backlash that she asserted was still keeping women second-class citizens in the work force and in greater society in general. The younger generation perhaps isn't as interested in feminism as their mothers, and Faludi's new introduction points out that while women have been able to "achieve economic goals, we have yet to find a way to turn those gains toward the larger and more meaningful goals of social change, responsible citizenship, the advancement of human creativity, and the building of a mature and vital public world." Copyright 2006 Reed Business Information.

Booknews

Reprint of the Crown Publishers edition of 1991. Unaugmented. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Kirkus Reviews

The Pulitzer-winning journalist (The Wall Street Journal, Ms., The Miami Herald) explores the real status of American women in the 90's in this powerful and long-overdue myth-buster—an instant classic and a valuable companion to Paula Kamen's Feminist Fatale (reviewed below). College-educated women over 30 are more likely to be killed by a terrorist than to marry. Working women enjoy their careers at the expense of their children's welfare. If you're female, you can't really have it all. So go the modern myths that were born in the 80's, despite the era's supposedly "liberated" image, and that have terrorized American women ever since. The trouble, claims Faludi, is not only that the myths aren't true, but that through deliberate action or passive collusion the government, media, and popular culture have ensured their overpowering influence on the public. Her interest sparked by her discovery that the Harvard-Yale marriage-for-women-over-30 study was based on very shaky methodology, but that there was resistance in both the media and government to correcting its conclusions, Faludi went on to uncover the unacknowledged but frighteningly widespread backlash against feminism that has taken place under the surface of 80's careerism. Taking the reader step by step through the creation of wildly anti- feminist 80's myths and backlashes in popular culture (Fatal Attraction, the "New Traditionalism," the new "feminine" fashions); in politics (reproductive rights, the female New Right); in popular psychology ("to improve your marriage, change yourself"); in the workplace (lack of day care, parental leave, the wage gap); and in health (white career women's supposed sterility vs. blackwomen's actual, unaddressed, sterility problem), Faludi convincingly peels back layers of deliberate and passive misrepresentation to reveal what she sees as the underlying message of the Reagan-Bush era: Women's problems are a direct result of too much independence, and no one but feminists are to blame. Historically, backlashes have always followed feminist gains, Faludi points out; the necessity is to see behind today's hip "postfeminist" apathy to the injustices still being done. Brilliant reportage, with all the details in place—a stunning debut.

Book Details

Published
September 1, 1992
Publisher
New York : Anchor Books, 1992.
Pages
576
Format
Paperback
ISBN
9780385425070

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