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Basic Marketing by E. Jerome McCarthy — book cover

Basic Marketing

by E. Jerome McCarthy
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Book Details

Published
June 19, 1983
Publisher
Homewood, Ill. : R.D. Irwin, 1983.
ISBN
9780256028874

More by E. Jerome McCarthy

Essentials of Marketing
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Basic Marketing: A Managerial Approach
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Essentials of Marketing/Student Aid
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Basic Marketing/Applications in Basic Marketing
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Basic Marketing :Applications in Basic Marketing: Clippings from the Popular Business Press 1996-1997
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