Beyond Design : Synergy of Apparel Product Development

This practical text takes students step-by-step through the preproduction processes of apparel product development: planning, forecasting, fabricating, developing silhouettes and specifications, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to retail when consumers want it and at a price they are willing to pay. Based on consultations with some of the most successful and innovative firms in the fashion business, the text covers the evolving partnerships among textile suppliers, product developers, manufacturers, and retailers as they work to develop apparel products in today's customer-driven environment.

Sandra J. Keiser is associate professor and chairperson of the Fashion Department at Mount Mary College. She served on the board of the International Textile and Apparel Association as chairperson of the Design and Aesthetics Committee from 1999-2001. She was a member of the planning committee for The Changing Shape of Fashion symposium in New York, planned in conjunction with the UN-sponsored 1999 International Year of Older Persons, and a speaker at the First International Conference on Rural Aging in 2000. She is also a member of Educators for Socially Responsible Apparel Business (ESRAB) and Fashion Group International.

Myrna B. Garner is associate professor emerita in the Department of Family and Consumer Sciences at Illinois State University; a former Fulbright Scholar, consultant with the United Nations Development Program in Jordan and Faculty Fellow with TC2. She has authored or co-authored articles for the Journal of Family and Consumer Sciences, the Journal of Women & Aging, and Clothing and Textiles Research Journal.