African Americans - General & Miscellaneous, Technology - General & Miscellaneous, Information Systems, Small Business, Ethnic & Minority Studies, Technology - General & Miscellaneous
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Overview
Black Enterprise Guide to Technology for Entrepreneurs presents step-by-step strategies for effectively and productively integrating new technologies into your business. An expert in information technology and Internet business, Bernadette Williams provides a framework for successfully promoting your products and services on the Internet, with heavy emphasis on developing an integrated strategy that combines both traditional and online methods. She reveals how other African American -- owned companies have utilized new technologies to increase profits, reach a global network of customers, and streamline internal operations.Editorials
Booknews
Williams provides African American business owners and managers with information about technology's potential impact on African American economic development in particular, and she presents a practical guide for effectively and productively integrating new technology into businesses. Williams is an author, speaker, and president of her own Beverly Hills-based Internet and new media consulting agency. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
April 18, 2002
Publisher
John Wiley & Sons
Pages
270
Format
Textbook
ISBN
9780471443582