Marketing - General & Miscellaneous, Product Management
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Overview
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
· Reconstruct market boundaries
· Focus on the big picture
· Reach beyond existing demand
· Get the strategic sequence right
· Overcome organizational hurdles
· Build execution into strategy
Synopsis
Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, they explain how "value innovation" renders rivals obsolete and creates new demand. The authors teach strategy and management at INSEAD in Fontainebleu, France. Annotation ©2004 Book News, Inc., Portland, OR
Book Details
Published
January 1, 2005
Publisher
Harvard Business Press
Pages
288
Format
Hardcover
ISBN
9781591396192