Log in to track your reading progress.
Editorials
Booknews
This handbook offers techniques for developing brand strategies, managing brands, and maximizing their value. It describes how package designers have come to call themselves "brand identity designers"; how accountants determine whether or not brands should be put on balance sheets; and how corporate finance specialists strive to understand brands and their strong presence in mergers and acquisitions. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
April 1, 1990
Publisher
Prentice-Hall
Pages
208
Format
Hardcover
ISBN
9780130841612