Public Relations, Customer Service, Organizational Behavior - General & Miscellaneous, Change Management, Consumer Guides
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Overview
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprises. In an environment of falling margins the model shows how to increase value to customers and improve business results.
Book Details
Published
June 4, 2004
Publisher
Palgrave Macmillan
Pages
224
Format
Hardcover
ISBN
9781403935038