Overview
Companies need new ideas the way people need food. It’s the energy that grows and sustains them. But where do they come from? And when was the last time you or your company came up with a breakthrough idea, product, or service that not only made it to the marketplace, but transformed traditional expectations and captured the public’s imagination?
Take Target, for example. Conventional wisdom had it that Big Box discounters were all about price…until they decided that value could include style and convenience, as well. Or 3M, a company known for making adhesives that stuck well, until one of their scientists came up with an adhesive that stuck poorly…but would always re-stick. Some organizations would have ignored the possibilities when a secretary started using them all over the office to post notes for people….
From Twitter, to Pringles, to iPhones, to Miller Lite (who’d have thought beer-drinking men were interested in cutting calories?), Breakthrough! distills the powerful techniques that successful companies have used to arrive at revolutionary new concepts, revealing a proven, repeatable process you can use at your own organization to systematically generate and develop your next great idea.
In seven clear and practical steps, Breakthrough! helps you develop the next ahead-of-the-curve idea that will capture the attention of your customers, broaden your market, and send sales into the stratosphere.
Many people think breakthrough ideas are a matter of luck. But this book reveals how many of the best ones are the result of careful planning and execution. With tons of real-life examples, this book rewrites the idea development rule book—giving you systematic techniques for getting business buy-in, designating a paradigm-busting task force in your company, knowing how to spot the “big idea” when you see it, developing an innovation plan, process, and milestones, and piloting the launch of your product or service.
Is the pursuit of Big Ideas standard operating procedure for your business? Whether you’re an entrepreneur or an executive, Breakthrough! arms you with the tools you need to ensure that your company is consistently generating and following through on the kind of blockbuster ideas that can change the playing field for your business and your entire market.