Bringing New Technology to Market

Bringing New Technology to Market presents a comprehensive look at the issues related to the transfer and commercialization of new technology. High-tech businesses with patentable technology, whether engineering technology, biotechnology, or information systems technology, display different business models, processes, and characteristics from mainstream businesses. Therefore, CEOs, CTOs, managers, entrepreneurs, faculty, and students need to understand this phenomenon and learn how to successfully commercialize the intellectual property they develop.

Bringing New Technology to Market is the first text that addresses the entire technology commercialization process from idea to market.

This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment.

A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations.

For potential entrepreneurs and corporate venturers.

Booknews

In this textbook intended for one-semester graduate-level business courses, Allen (business, U. of Southern California) examines issues of the transfer and commercialization of technology. She covers patent issues and business models, examining the development of business strategy in thematic chapters that proceed from the conceptualization of a technological plan, through product development strategies and financial strategies, and on to implementation and marketing. Annotation c. Book News, Inc., Portland, OR

Kathleen Allen is the author of several texts including Launching New Ventures, Third Edition, and Entrepreneurship and Small Business Management, Second Edition, as well as a variety of trade books in the field of entrepreneurship. A professor in the Greif Entrepreneurship Center of the Marshall School of Business at the University of Southern California (USC), Allen has helped hundreds of entrepreneurs realize their dreams of starting new ventures. At USC, she is director of the Technology Commercialization Alliance, a collaboration of the schools of business, engineering, and medicine to commercialize USC technologies. She also leads a National Science Foundation project with several university, public, and private partners.