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Overview
Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet. This text lays the groundwork for good producing, giving the reader an insider's perspective on newsroom structure and the producer's role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast.
Synopsis
Schultz (journalism, U. of Mississippi), writing for news producers who may have gotten "thrown right into the fire with a minimum of training" (and presumably journalism students going into broadcast news), hopes to go beyond the nuts and bolts of broadcast news producing to the more theoretical aspects of putting together a good news program and the producers role in the news organization. He provides chapters on the producing process, writing, weather and sports, producing for television, producing for radio or the internet, surviving the newsroom, and the job market. Annotation ©2004 Book News, Inc., Portland, OR
Editorials
Doctor -
"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry. "Beth E. Barnes
"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast. "
Dr. Joe Foote
"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry. "