Bureaucracy and Innovation

This book presents two empirical studies of the effect of the media on politics. The Coombs analysis concentrates on the phenomenon of persuasion, demonstrating that newspaper editorials can indeed make a difference in voters' evaluations of candidates. Mac Kuen's study provides evidence that the media make an important contribution to determining what the public is concerned about.

'The casual title of this volume masks its rigorous approach to political communication as well as the dual nature of its contents...each provides a thoughtful approach to the political impact of the media.' — American Political Science Review, Vol 76 No 3, Fall 1982