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Book cover of Business Agility : Strategies for Gaining Competitive Advantage through Mobile Business Solutions
Business Writing & Communication, Wireless Networks & Bluetooth Technology, Telecom & Datacom Systems, Communications Industries, Telecommunications Technology

Business Agility : Strategies for Gaining Competitive Advantage through Mobile Business Solutions

by Nicholas D. Evans
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Overview

m-Business technology enables you to achieve extraordinary organizational agility Ñ and deliver unprecedented value to customers wherever they are. In Business Agility, Internet Week columnist Nicholas D. Evans draws upon real case studies to illuminate today's best m-Business strategies and tactics, and offers a complete step-by-step blueprint for execution: planning, process models, architecture, implementation, and much more.

Synopsis

For corporate executives, this handbook to the evolution of business follows the disappointments of the prior wave of e-business initiatives. Evans looks instead to m-business, or mobile business—the combination of business processes with electronic business and wireless communications—to help companies achieve a high degree of flexibility and the ability to create dynamic value propositions. Evans, a longtime business consultant, uses case studies to explore the application of m-business to improve business intelligence, customer relationship management, sales force automation, field force automation, and supply chain management. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author, Nicholas D. Evans

Nicholas D. Evans is a Director within the Emerging Technology Practice of one of the world's leading professional services organizations. He focuses on the delivery of Wireless Internet consulting engagements such as wireless strategy, architecture, and implementation.

Mr. Evans is an industry-recognized E-Business consultant, speaker, and author. He has a regular M-Business column published in Internet Week reaching over 275,000 readers and has written for numerous other computer industry magazines. He is the author of several books on web technology, including titles from Microsoft Press and Powersoft Press. He is frequently quoted in the industry press and has been featured in thought leadership sections alongside Peppers & Rogers and the Patricia Seybold Group.

Mr. Evans was formerly the National Technical Director for E-Business at PricewaterhouseCoopers within their Global Software Solutions Center. In this role, he was responsible for selling and delivering engagements to major PwC clients nationally. Mr. Evans co-founded the National Internet Practice for Coopers & Lybrand in 1997.

Mr. Evans' clients have included 3M, AT&T, Abbott Labs, American Airlines, American Family Insurance, Best Buy, BP Amoco, Compaq, Conoco, First USA, Intel, Kodak, Major League Baseball, Schering Plough, SunTrust Bank, Texaco, Van Waters and Rogers, and many others.

Mr. Evans holds a B.Sc. (Hons) and M.Sc. from Southampton University in England. He is a frequent advisor to the venture capital community and serves on several advisory boards.

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Book Details

Published
November 1, 2001
Publisher
FT Press
Pages
272
Format
Paperback
ISBN
9780130668370

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