Overview
m-Business technology enables you to achieve extraordinary organizational agility Ñ and deliver unprecedented value to customers wherever they are. In Business Agility, Internet Week columnist Nicholas D. Evans draws upon real case studies to illuminate today's best m-Business strategies and tactics, and offers a complete step-by-step blueprint for execution: planning, process models, architecture, implementation, and much more.
Synopsis
For corporate executives, this handbook to the evolution of business follows the disappointments of the prior wave of e-business initiatives. Evans looks instead to m-business, or mobile businessthe combination of business processes with electronic business and wireless communicationsto help companies achieve a high degree of flexibility and the ability to create dynamic value propositions. Evans, a longtime business consultant, uses case studies to explore the application of m-business to improve business intelligence, customer relationship management, sales force automation, field force automation, and supply chain management. Annotation c. Book News, Inc., Portland, OR (booknews.com)