Business Education & Study, Management - Professional & Reference, Business - General & Miscellaneous

Business Principles and Management

Name: Business Principles and Management
Author: Kenneth E. Everard
ISBN: 9780538073509

by Kenneth E. Everard

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Overview

The eleventh edition of the market leading text has incorporated a new design with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored in this new text. Profiles of business leaders, challenges in the business world, and real-life scenarios are included in every chapter bringing the world of business into your classroom. Sections on ethical and global issues make business relevant and interesting to students and readers.

About the Author, Kenneth E. Everard

Kenneth E. Everard, EdD, is Professor Emeritus at The College of New Jersey, where he served as professor of management and as developer and administrator of graduate programs in business education, office administration, human resources management, and management. Earlier he taught business education at the secondary level and also taught accounting and management at the University of Maryland in College Park, Europe, and Asia.

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies. He recently retired from North Carolina State University where he served as the coordinator of the graduate Training and Development Program for over 15 years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.