Business Principles and Management

Business Principles and Management will help your students meet the challenges and opportunities of a rapidly evolving business world. The topics students need to know to manage and operate a business, finance, marketing, communications, human resources, and more are all incorporated. This text builds a solid foundation of established principles and practices, then shows students how to apply these principles and practices in the dynamic business world.

Kenneth E. Everard, EdD, is Professor Emeritus at The College of New Jersey, where he served as professor of management and as developer and administrator of graduate programs in business education, office administration, human resources management, and management. Earlier he taught business education at the secondary level and also taught accounting and management at the University of Maryland in College Park, Europe, and Asia.

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies. He recently retired from North Carolina State University where he served as the coordinator of the graduate Training and Development Program for over 15 years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.