Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Booknews
This introduction to research and data analysis for graduate students in MBA programs presents an overview of the research process, and offers instruction in research study design, data sources and collection, and analysis and presentation. The fifth edition features chapter previews, vignettes highlighting the human side of research, key terms, discussion questions, and new material on ethics and global communication. Appendices offer business reference tools, RFP assessment and contents, and a sample student term project. Annotation c. Book News, Inc., Portland, OR (booknews.com)
About the Author, Donald Cooper
Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.
