Business Research Methods

Booknews

This seventh edition of a text on business research reflects the changes in information technology that have taken place since the previous edition was published, with discussion of information systems and knowledge management, online focus groups, technology and privacy, and secondary data in the Internet age. There is also new material on Internet surveys, monitoring Web site traffic, and new software for transforming raw data. Learning features include review and critical thinking questions, Internet activities, and video cases. The author is affiliated with Oklahoma State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)