Business Bibliography, Web Directories & Guides - Business & Finance, Library Administration and Services - General & Miscellaneous, Business Reference - General & Miscellaneous
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Overview
Designed primarily as a resource book, this text is intended for use as either a supplement or a "stand alone" book in a variety of courses including Business Research Methods, Marketing Research, Business Communications, Introduction to Management, and Introduction to Business. The text is designed to help students as they learn how to do and engage in business research. Acting as a guidebook for students, the text answers the questions—what to look for, where to find it, how to use all of which are essential to completing good business research.Book Details
Published
September 1, 1998
Publisher
McGraw-Hill Companies, The
Pages
480
Format
Paperback
ISBN
9780256230031