Overview
Statistics are a critical component of business and marketing plans, press releases, surveys, economic analyses, presentations, proposals, and more-yet good statistics are notoriously hard to find. This practical guide shows researchers how to tap the Internet for statistics about companies, markets, and industries; how to organize and present statistics; and how to evaluate them for reliability. Organized by topic and by country/region, this helpful reference shows Internet researchers how to zero in on desired information and to evaluate statistics found on the web. Also included are dozens of ext<%END%>ed and short case studies describing the ins and outs of searching for specific numbers and maneuvering around obstacles to locating data.Author Biography: Paula Berinstein is the cofounder and executive vice president of product strategy of Paula Hollywood, Inc., a software company specializing in 3D character animation products. She is the author of Making Space Happen, The Statistical Handbook on Technology, Finding Statistics Online, Alternative Energy, Finding Images Online, and Communicating with Library Users. She lives in Los Angeles.
Synopsis
Berinstein, co-founder of a software company specializing in 3D character animation products, shows how to use the Internet to find statistics about companies, markets, and industries; how to organize and present statistics; and how to evaluate them for reliability. The book will be useful for business and market researchers, financial analysts, sales and marketing professionals, and students. Berinstein has written several other books on finding and using statistics. Annotation ©2003 Book News, Inc., Portland, OR