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Business the Jack Welch way by Stuart Crainer β€” book cover

Business the Jack Welch way

by Stuart Crainer
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Overview

Business the Jack Welch Way takes you behind the scenes to trace the remarkable career - and uncover the successful business strategies - of the man who's often called the most powerful CEO in America. What does he most value? How does he compare running gigantic GE to operating a corner grocery store? And how did the most acclaimed S.O.B. of the eighties transform himself into a role model of 21st-century management? You'll learn the answers to these questions (and plenty more) as this fast, fun, and enlightening book unfolds the ten key secrets of this incredible turnaround king.

The Business Way Series looks at their deals, schemes, and dreams, revealing how each planned his career, crushed his competitors, and ended up on top. It supplies both a valuable insight into the ingredients of success and a concise source of important lessons for the next generation of winners.

About the Author, Stuart Crainer

Stuart Crainer (Oxford, U.K.) is the author of a series of classic business books that include The Ultimate Business Library, The Ultimate Book of Business Gurus, The Ultimate Book of Business Quotations, as well as Business the Rupert Murdoch Way and The Financial Times Handbook of Management.

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Editorials

Library Journal

Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their texts consist of quotes from previous books and articles held together by statements that appear to have little to legitimize them. The authors give no indication of the source of their opinions, facts, and speculation. For each executive, there are ten "secrets" on which the analysis of his management style is based. Although the other three executives are referred to in each book, there is no attempt at comparative analysis. For example, for Murdoch, ruthlessness is cited as a secret of success, with the belief that "nice guys finish second." But Branson's common touch with customers and staff alike is the key to his popularity and success. Go figure. The quality of the writing is uneven and frequently repetitious, but there is an easygoing approach that makes all four books appealing for a quick read. Undergraduate term-paper writers and casual readers who have heard these names may appreciate the one-stop biography/management style content. Graduate students, businesspeople, and other specialists will pass on these books in search of more solid content.--Susan DiMattia, "Library Journal" Copyright 1999 Cahners Business Information.

Book Details

Published
May 1, 1999
Publisher
New York ; Amacom New Media, c1999.
Pages
162
Format
Textbook
ISBN
9780814470336

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