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Synopsis
The book addresses the practical needs of executives responsible for planning, budgeting and justifying information technology expenditures. It shows that there is no direct relation between spending on computers, profits or productivity. The book explains a new concept - Return-on-Management (tm) - as the measure of information productivity. It shows how information management is everybody's job. Written by a former chief information executive (1956-1978) and vice president of strategic planning (1978-1985) for three large multinational corporations. Author of the widely acclaimed Information Payoff.
"Required reading for today's information executive."
-- DMR Consultants' Study"New way to tell if technology is worth the cost."
-- American Banker"Like a no-nonsense doctor, author debunks miracle claims about costly technology."
-- Digital Equipment Corporation's Enterprise Quarterly
Automatisering Gids
"Covers more than just technology. In fact, it is a new business theory."