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Overview
Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.Synopsis
This volume adds to the development of the candidate image construct initiated by Nimmo and Savage in their 1977 work, Candidates and Their Images. The contributors to this work describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract voters.
Booknews
Examines the effects of messages and message strategies on candidate images held by voters, what those images contain, and how candidate images are constructed in presidential campaigns. Covers traditional as well as innovative approaches, and discusses images and voting decisions, political socialization, the effects of political advertising and televised debates, meta-analysis of candidate images, and linguistic discourse analysis of image formulation. For students and practitioners of presidential campaign communication. Annotation c. Book News, Inc., Portland, OR (booknews.com)