Business & Economics

Car Launch: The Human Side of Managing Change

Name: Car Launch: The Human Side of Managing Change
Author: George Roth
ISBN: 9780195177985

by George Roth

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Synopsis

How does innovation really take place within a company? What kind of impact does innovation have on employees? Does it bring employees and managers closer together or cause strife? These are some questions answered in the new Oxford series, The Learning History Library. Each book gets inside a company at a crucial time of change, offering a unique opportunity to see innovation from the inside out. Created and edited by George Roth and Art Kleiner, the learning history library uses an imaginative format to shape and narrate a story of major intro-firm transition. Oxford University Press is pleased to announce the first volume in this exciting new series, Car Launch: The Human Side of Managing Change, which explores the ups and downs of product development in today's volatile automobile industry. Told in the words of the people directly affected, it includes commentary by the authors and other observers, presenting a subtle and lively understanding of corporate change.