Casino Operations Management

Complete guidance to the ins and outs of gaming operations

Management personnel need a thorough understanding of the business side of the casino industry to ensure profits-and to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino.

Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations.

This updated edition features detailed coverage of:

• Current high-roller marketing tactics and their effect on profitability
• The effect of popular money management systems on casino profits
• The initial development process of an Indian casino
• Studies designed to identify the patronage motives of gamblers, including those of riverboat customers
• Slot club design: player rating issues, point accumulation schemes, and more
• Principles of casino floor design: managing table game and slot location
• Studies designed to measure the profit contribution of popular slot promotions

Complete guidance to the ins and outs of gaming operations

Management personnel need a thorough understanding of the business side of the casino industry to ensure profits–and to avoid losses. It’s a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino.

Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations. This updated edition features detailed coverage of:

• Current high-roller marketing tactics and their effect on profitability

• The effect of popular money management systems on casino profits

• The initial development process of an Indian casino

• Studies designed to identify the patronage motives of gamblers, including those of riverboat customers

• Slot club design: player rating issues, point accumulation schemes, and more

• Principles of casino floor design: managing table game and slot location

• Studies designed to measure the profit contribution of popular slot promotions

Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally.

JIM KILBY is the Boyd Professor of Gaming at the University of Nevada, Las Vegas. He has more than 35 years of experience in all facets of casino operations and has served as a consultant to casinos throughout the United States, the Caribbean, Malaysia, Australia, and South Africa. JIM FOX is the Director of Nevada Destinations for Jefferson Wells International. A Certified Internal Auditor and Certified Fraud Examiner, he has over 20 years of experience in the gaming industry and is the instructor for the Auditing in the Gaming Industry class at the University of Nevada, Las Vegas.

ANTHONY F. LUCAS, PhD, is a professor of gaming management at the University of Nevada, Las Vegas. Drawing on his 10 years of casino industry experience, Dr. Lucas has produced award-winning research articles in the area of casino marketing. He has also served as a consultant to many leading casino companies.