Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Overview
Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream--and an environmental revolution.
You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend and a handful of audacious engineers, did both and he's well on his way to success. In this marvelous narrative, business writer Joe Sherman vividly describes how Worden and his team built the world's most advanced EV (electric vehicle), the Sunrise. Combining insightful biography with the best of science and business writing, Sherman captures not only Worden's own gripping story, but also the technical challenge of designing an electric car in an age of anxiety over the environment. He depicts Worden's fascination with EVs from childhood (he built his award winning first electric car in high school), tracing it through his monomaniacal career at MIT, where he organized a student team that built EVs for races worldwide, to the founding of Solectria, a company committed to building a consumer electric car. Sherman shows how, despite all the obstacles, Solectria eventually lined up such strategic partners as the Pentagon on its way to producing the Sunrise a lightweight, all-composite, high tech commuter car. The Sunrise would triumph over rivals from the Big Three in the 7th American Tour de Sol, and later travel from Boston to New York on a single battery charge.
Charging Ahead is an engaging story of James Worden's struggle to succeed with idealism, energy, and technological superiority against seemingly impossible odds.
Synopsis
Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream—and an environmental revolution.
You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend and a handful of audacious engineers, did both and he's well on his way to success. In this marvelous narrative, business writer Joe Sherman vividly describes how Worden and his team built the world's most advanced EV (electric vehicle), the Sunrise. Combining insightful biography with the best of science and business writing, Sherman captures not only Worden's own gripping story, but also the technical challenge of designing an electric car in an age of anxiety over the environment. He depicts Worden's fascination with EVs from childhood (he built his award winning first electric car in high school), tracing it through his monomaniacal career at MIT, where he organized a student team that built EVs for races worldwide, to the founding of Solectria, a company committed to building a consumer electric car. Sherman shows how, despite all the obstacles, Solectria eventually lined up such strategic partners as the Pentagon on its way to producing the Sunrise a lightweight, all-composite, high tech commuter car. The Sunrise would triumph over rivals from the Big Three in the 7th American Tour de Sol, and later travel from Boston to New York on a single battery charge.
Charging Ahead is an engaging story of James Worden's struggle to succeed with idealism, energy, and technological superiority against seemingly impossible odds.
Publishers Weekly
Science writer Sherman's report on MIT-trained inventor/engineer James Worden, whose struggling company Solectria builds nonpolluting, efficient electric cars designed to replace today's gas-guzzlers, has irresistible appeal as a story of David and Goliath. But it also makes for an objective and provocative critique of the "Big 3" automakers. Sherman (The Rings of Saturn) contends that GM, Ford, Chrysler and the oil industry, fearful of an emerging alternative vehicle industry that could steal jobs and profits from Detroit, colluded to squelch regulatory mandates for zero-emission vehicles-mandates that might have led to widespread production of nonpolluting cars using advanced batteries, electrochemical fuel cells, supercapacitors and solar panels. Despite Pentagon funding, Solectria's Sunrise car is still essentially a prototype, which Worden will mainstream only if he clinches a joint-venture deal with a large automaker. Now GM, Chrysler, Toyota and others are making electric vehicles (EVs), but Sherman believes that with the corporate giants in control of EV development, they will defuse the clean-car movement. While his narrative may be a promotional showcase for Solectria, it is nonetheless an exciting and important book about technology, environment and corporate politics. Illustrated. Editor, Herb Addison. (Sept.)