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Cheap by David Bosshart — book cover

Cheap

by David Bosshart
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Overview

Manufactured goods have been getting cheaper, both in absolute terms and relative to services. Since the Consumer Prices Index was first launched in 1996, the prices of "goods" have fallen an average 2%; while the prices of services have risen 35%. The most talked about example has been in textiles: since 1996, the average price of clothes has fallen 36%. But it is not just clothes that have been falling in price: new cars are 1.5% cheaper than they were in 1996; household appliances are 24% cheaper; toys are 30% cheaper, and of course, in the audio-visual category, you'll find things are on average now 56% cheaper than they were nine years ago.

Although manufactured goods have been getting cheaper, with that trend, Bosshart warns, comes cheap morals and cheap ethics. With implications for the environment, the labor market, and for companies, "the age of cheap" comes with a price.

About the Author, David Bosshart

Dr. David Bosshart is the managing director of the Gottlieb-Duttweiler Institute in Zurich, Switzerland and a lecturer on trend research, concept consulting, and political theory. He is also the author of Cult Marketing and The Future of the Consumer Society.

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Editorials

Soundview Executive Book Summaries

International lecturer on consumer trends, retail analysis and social change, Bosshart exposes the global fixation with bargain hunting. Cheap points out that in the past several years prices in almost every trade sector have fallen—in some instances more than 20 percent! The paradoxical business strategies of companies such as Aldi, Disney and Wal-Mart are uncovered in this book, showing how the obsession with low prices has begun to affect global economies. Copyright © 2006 Soundview Executive Book Summaries

Book Details

Published
January 3, 2006
Publisher
London ; Kogan Page, 2006.
Pages
197
Format
Hardcover
ISBN
9780749445348

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