Children's Television in Britain: "History,Discourse and Policy"

Based on an extensive research project this book provides a critical review of the history of children's television in the UK, and a realistic assessment of its prospects. It looks at how broadcasters have defined the child audience, at the changing nature of children's programming and the impact of commercial competition and new technologies.

Based on an extensive research project this book provides a critical review of the history of children's television in the UK, and a realistic assessment of its prospects. It looks at how broadcasters have defined the child audience, at the changing nature of children's programming and the impact of commercial competition and new technologies.