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Overview
Andrew Holmes' Commoditization and the Strategic Response outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. The author also explores the implications for skills, attitudes and behaviours in the workplace before describing a series of strategies for avoiding the risk and exploiting the opportunities offered by a new commoditized world, such as outsourcing, innovation, offshoring, mergers and acquisitions, divestments and first mover advantage.Commoditization is one hidden challenges of an increasingly globalised world but exactly how does it affect businesses, brands and their competitive advantage?
Andrew Holmes' Commoditization and the Strategic Response outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. The author also explores the implications for skills, attitudes and behaviours in the workplace before describing a series of strategies for avoiding the risk and exploiting the opportunities offered by a new commoditized world, such as outsourcing, innovation, offshoring, mergers and acquisitions, divestments and first mover advantage.
The text is supported by interviews/case studies from academics and businesses such as Templeton College Oxford, The Future Foundation, the Easy Group, Argos, Rolls Royce, Mittal Steel, Patrick Marketing, National Express and others from around the world.
An important book on an hitherto unexplored area which has profound impacts on the nature of business and work and which is already impacting enterprises of all sizes and industries.