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Communications - General & Miscellaneous, Media - General & Miscellaneous
Communication and New Media: From Broadcast to Narrowcast by John Harrison β€” book cover

Communication and New Media: From Broadcast to Narrowcast

by John Harrison
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Overview

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

Synopsis

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

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Book Details

Published
February 1, 2007
Publisher
Oxford University Press, USA
Pages
456
Format
Paperback
ISBN
9780195553550

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