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Synopsis
Compares communication approaches in presidential primaries in the twentieth century.
Booknews
Kendall (communication, State U. of New York-Albany) examines and compares the nature of communication in presidential primaries from 1912 through 1996, focusing on five primary years at 20-year intervals: 1912, 1932, 1952, 1972, and 1992. Themes addressed include the effect of communication on the changing rules about primaries and the variable role of political parties; candidate speeches and debates; the use of paid advertising; the role of the mass media in the pre- and post-television ages; findings of the 1912-1992 period, compared with the experience of the 1996 primaries; and conclusions, projections, and recommendations. Annotation c. Book News, Inc., Portland, OR (booknews.com)