Communication Research Measures: A Sourcebook

An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.

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A sourcebook of communication research scales that measure important communication constructs. Presents the scales themselves, instructions for administration and scoring, and information on validity and reliability. Scales are drawn from areas such as interpersonal, mass, organizational, and instructional communication. Includes scales of behavior alteration techniques, perceived realism, student motivation, and verbal aggressiveness. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Rebecca B. Rubin is Professor of Communication Studies and Director of the Communication Research Center at Kent State University. In addition to developing the Communication Competency Assessment Instrument and editing the volume, Improving Speaking and Listening Skills, she has published two textbooks and more than 40 articles in a number of professional journals. Professor Rubin is on the Editorial Boards of a number of professional journals and has served as a consultant to state and federal agencies in the area of competence assessment.

Philip Palmgreen, Ph.D., is a Professor in the Department of Communication at the University of Kentucky. Well known for his work in mass media use and consumption, with particular attention to media drug abuse prevention messages, he is co-principal investigator on a project funded by the National Institute on Drug Abuse examining the targeting of televised anti-drug public service announcements to at-risk groups. The author of over 60 research articles, papers, and book chapters, he has served as a reviewer for the most major communication journals.