Information Technology, Society & Cyberculture, Sociology - General & Miscellaneous, Technology - General & Miscellaneous, Social Aspects of Technology, Communications - General & Miscellaneous, Information Technology
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Overview
"The role communication can play in facilitating social change and furthering the goals of development programmes is now widely acknowledged. However, what is not so well appreciated is that the application of communication technologies in social development programmes is a complex task which requires a professional approach. Based on more than 30 years of the author's personal experience, this book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behaviour change in the Indian context." This book will be invaluable for all those involved in development communication and rural development. It will also attract the attention of students of mass communication, social marketing, and advertising/public relations, and those in the voluntary sector.Synopsis
Based on the author's personal experience of more than 30 years as a development communicator and consultant, this important book provides an understanding of the practical issues that arise in the planning and implementation of communication programs to bring about behavior change in the Indian context. Avik Ghosh provides a historical background to the evolving nature of the application of communication technology in development and presents recent experiences in three important social sectors - literacy, population issues, and rural development (including poverty alleviation). He also draws attention to the deep-seated social norms resulting in economic and social discrimination and a resistance to change.
Book Details
Published
February 1, 2006
Publisher
SAGE Publications
Pages
296
Format
Hardcover
ISBN
9780761934387