Economic Forecasting, Business Ethics, Strategies for Managers, Management - General & Miscellaneous, Business - General & Miscellaneous

Competitive Intelligence for the Competitive Edge

Name: Competitive Intelligence for the Competitive Edge
Author: Alan Dutka
ISBN: 9780844202938

by Alan Dutka

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Overview

Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.

About the Author, Alan Dutka

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide