Competitive Intelligence: Gathering, Analysing and Putting it to Work
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Synopsis
Like failures in military intelligence, failures in competitive intelligence (CI) in business can lead to unchallenged assumptions with disastrous results. Drawing on his experience as a CI practitioner and instructor, and noting that CI also encompasses cooperative intelligence, Murphy addresses the academic and practical aspects of CI. The latter includes legal, ethical, and financial matters. He examines internal and external factors influencing how raw data can be turned into useful intelligence, and offers methodologies for doing so, including not overlooking human sources. Appendices include CI resources and US/UK accounting terminology. Distributed by Ashgate. Annotation ©2006 Book News, Inc., Portland, OR