Complete Idiot's Guide to Business Plans

The Complete Idiot's Guide® to Business Plans offers both the tactical and economic considerations to start and sustain your company— and keep ahead of the competition. The book explores the crucial elements of a business plan— with examples, information about credit and hot is perceived by investors, expert marketing suggestions, and effective strategies for putting together operational and sales plans.

Gwen Moran, a columnist for Entrepreneur magazine, was named a “Young Entrepreneur of the Year” by the U.S. Small Business Administration. She's been featured on CNBC and NBC, and in the New York Times, International Herald Tribune, Insight, and PR Week. Sue Johnson is the regional director of the Small Business Association's Small Business Development Center at Raritan Valley Community College, where she oversees services provided to small businesses. She has also operated her own small business.