Medical, Alternative Medicine
Available on Bookshop
Write a review
Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Log in to track your reading progress.
Synopsis
Clow (business administration, University of Louisiana) and Baack (management and marketing, Pittsburgh State University) provide advertisers, marketers, students, and businesses with a reference to terms and concepts used in the advertising industry. The dictionary includes a list of advertising experts who have recently written articles or textbooks on advertising. Annotation ©2004 Book News, Inc., Portland, OR
Book Details
Published
April 1, 2005
Publisher
Taylor & Francis, Inc.
Format
Hardcover
ISBN
9780789022103