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Business Writing & Communication, E-Commerce - Management, Corporations & Enterprises - General & Miscellaneous
Connecting to Customers   by Harry M. Brelsford — book cover

Connecting to Customers  

by Harry M. Brelsford, Karishma Kiri, Michael S. Toot
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Overview

Enterprises are increasingly becoming virtual corporations. They need to empower their employees, integrate with business partners, and interact electronically with their customers. This book describes the Microsoft solution for Internet business, which enables enterprises to connect with customers, increase operational efficiencies, and compete more effectively in the global Internet economy. The book covers what "Internet business" means, its business rationale, the Microsoft solution, and technical information a decision-maker needs to know to consider implementing the Microsoft solution.

Synopsis

Internet strategies and technologies are explained for building an online management system to evaluate transactions, manage customer interactions, and extend a business' reach. The book shows how to choose an appropriate Internet solution and demonstrates how Internet solutions can create value through increased efficiencies in production and speed to market. It details the benefits of a Web presence or an online retail site, and discusses infrastructure requirements, typical project schedules, and technology trends. Brelsford is a practicing MCSE consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Book Details

Published
February 1, 2002
Publisher
Microsoft Press
Pages
220
Format
Hardcover
ISBN
9780735615007

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