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Book cover of Consumer Behavior: Buying, Having, and Being
Consumer Behavior

Consumer Behavior: Buying, Having, and Being

by Michael R. Solomon
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Overview

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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Book Details

Published
January 10, 2012
Publisher
Prentice Hall
Pages
640
Format
Hardcover
ISBN
9780132671842

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