Consumption - Economics, Consumer Behavior, Market Research, Consumer Guides
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Overview
Focusing on the service economy, and designed especially for non-economics majors, this practical text establishes a new and enduring blend of topics for an introductory course in consumerism. It presses students to appreciate the world of markets and to clarify their personal priorities for decision-making as it introduces the fundamentals of markets, consumer choice, financial assessment, risk avoidance and other topics. The book features numerous illustrative examples, useful perspectives and practical guidelines on intelligent consumerism.Editorials
Booknews
Designed especially for non-economics majors, this text for an introductory course in consumerism focuses on the service economy. In the first half of the book, Soderlind (economics, St. Olaf College) introduces the fundamentals of such topics as markets, consumer choice, financial assessment, buying durables, and risk avoidance. Sections in the second half are devoted to consumer rights and protections, momentous purchasing decisions (such as houses, cars, college), and consumers and the national economy. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
February 28, 2001
Publisher
Armonk, N.Y. ; M.E. Sharpe, c2001.
Pages
424
Format
Hardcover
ISBN
9780765607249