Law, Research
Available on Bookshop
Write a review
Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Log in to track your reading progress.
Synopsis
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
• chronicle, composition and fabulation in consumer research
• postmodern approaches to pluralism in consumer research
• marketing in cyberspace
• poststructuralism in marketing
• semiotics in marketing and consumer research
Book Details
Published
December 1, 1997
Publisher
Taylor & Francis, Inc.
Format
Paperback
ISBN
9780415173179