Overview
This volume is concerned with the complexities of the relationship between globalization and different groups of consumers in developing countries. Globalization, it is argued, can yield frustration and disappointment as well as welfare gains for consumers; it may, but does not necessarily, displace local products and via the rapid recent expansion of the mass media, it offers policymakers new opportunities to deal with acute social problems.Synopsis
James (development economics, Tilburg University) deals with the relationship between consumption and globalization in developing countries. He assesses the welfare effects of globalization on different groups of consumers, using an analytical framework very different from that of standard consumption theory. He also discusses the effect of globalization on local products and cultures in developing countries and the potential afforded by the growth of the mass media. He argues that globalization often produces consumer frustration, but that it does not necessarily replace local products and may alleviate some social problems. Annotation c. Book News, Inc., Portland, OR