Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.
The Content Analysis Guidebook provides readers:
Numerous examples from across the social sciences
Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
Pedagogical tools in an easy to understand format
Synopsis
After noting that content analysis has a history of some 50 years of use in business, communication, journalism, psychology, and sociology, Neuendorf (communication, Cleveland State U.)— who has been applying such methods for half that period— deflates several myths about the methodology (e.g. that it is easy); presents milestones in its history, and an integrative model; and explains measurement units, sampling, variables, research question formulation and techniques. The book includes supporting boxed examples, tables, and figures. A Michigan State U. doctoral student in communication contributed appended resources on computer content analysis software and message archives. Annotation c. Book News, Inc., Portland, OR (booknews.com)
About the Author, Kimberly A. Neuendorf
Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country's top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.
"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike."
William Evans
"Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis."
Communications: The European Journal of Communication Research
“Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.”
Communications: The European Journal of Communication Research
“Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.”
