Control Your Destiny or Someone Else Will

Acknowledged as the outstanding business leader of the late twentieth century, Jack Welch made General Electric one of the world's most competitive companies. This dynamic CEO defined the standard for organizational change, creating more than $400 billion in shareholder value by transforming a bureaucratic behemoth into a nimble, scrappy winner in the global marketplace.

Here, Tichy and Sherman extract the enduring leadership lessons from the revolution Welch wrought at GE. Of these, the most essential is the limitless power of learning. Leadership has its mysteries, but it is a skill that anyone can acquire and enhance. Above all, great leaders select great people and lure them into an endless process of learning and adaptation.

Jack Welch's Six Rules

1. Control your destiny or someone else will.
2. Face reality as it is, not as it was, or as you wish it were.
3. Be candid with everyone.
4. Don't manage, lead.
5. Change before you have to.
6. If you don't have a competitive advantage, don't compete.

Now this completely revised edition of the landmark study of his management principles shows how anyone can succeed with Welch's ideas.

The Six Rules Jack Welch Lives By:

• Control your destiny or someone else will.
• Face reality as it is, not as it was or as you wish it were.
• Be candid with everyone.
• Don't manage, lead.
• Change before you have to.
• If you don't have a competitive advantage, don't compete.

With these basic principles, Jack Welch of General Electric rewrote GE's corporate DNA, transforming it from a dinosaur to a nimble, highly adaptive competitor -- one of the biggest winners in the global marketplace. Now this completely revised edition of the landmark study of his management principles shows how anyone can succeed with Welch's ideas.

Noel M. Tichy is a professor at the University of Michigan Business School, where he specializes in leadership and organizational transformation. As a senior partner in Action Learning Associates, Professor Tichy has consulted with clients around the world. Among his previous books is Control Your Destiny or Someone Else Will (coauthored with Stratford Sherman).