Control Your Destiny or Someone Else Will

The Six Rules Jack Welch Lives By:

• Control your destiny or someone else will.
• Face reality as it is, not as it was or as you wish it were.
• Be candid with everyone.
• Don't manage, lead.
• Change before you have to.
• If you don't have a competitive advantage, don't compete.

With these basic principles, Jack Welch of General Electric rewrote GE's corporate DNA, transforming it from a dinosaur to a nimble, highly adaptive competitor -- one of the biggest winners in the global marketplace. Now this completely revised edition of the landmark study of his management principles shows how anyone can succeed with Welch's ideas.

Noel M. Tichy is a professor at the University of Michigan Business School, where he specializes in leadership and organizational transformation. As a senior partner in Action Learning Associates, Professor Tichy has consulted with clients around the world. Among his previous books is Control Your Destiny or Someone Else Will (coauthored with Stratford Sherman).