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Management Information Systems (MIS), Business Technology - Information Systems, Management - Technology
Corporate Information Strategy and Management by Lynda M. Applegate β€” book cover

Corporate Information Strategy and Management

by Lynda M. Applegate, F. Warren McFarlan, Robert D. Austin
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Overview

Corporate Information Strategy and Management: The Challenges of Managing in the Internet Age, 6/E is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. It is a paperback derivative product that contains the same text portion found in Corporate Information Strategy and Management: Text and Cases, 6/e, but without the Harvard cases.

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Book Details

Published
September 28, 2002
Publisher
Boston, Mass. : McGraw-Hill, c2003.
Pages
307
Format
Paperback
ISBN
9780071122917

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