Video - Direction & Production, Business Writing & Communication, Television - Production & Professional
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Overview
With the advent of affordable equipment, there are more opportunities than ever in the field of corporate media production. This book examines all aspects of this creative field, from concept development to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamics among these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world.The new edition has been updated to reflect the most current media production, editing, delivery formats and processes, with an emphasis on DV. There is material on the new digital video cameras and non-linear editing systems, as well as an expanded discussion of audio sweetening. A new chapter on evaluation demystifies this critical process, and there is a new discussion of multimedia.
Audience: Students in corporate media courses; media professionals.
Editorials
From the Publisher
Praise for the first edition"Corporate Media Production is an excellent reference for those interested in producing corporate video. If you want tips to help you succeed in corporate video production, this book is worth a look." - Computer Videomaker, March 2001
Praise for the second edition
"...a remarkable manual that contains all (and I mean ALL) the information you will need to shoot successful, quality, exciting and erudite corporate videos. This is a truly fantastic book for anyone thinking of going into or already working in the corporate market." - Focus magazine
Book Details
Published
September 1, 2003
Publisher
Elsevier Science
Pages
280
Format
Paperback
ISBN
9780240805146