Corporate University Handbook: Designing, Managing, and Growing a Successful Program

"Motorola. Sun Microsystems. Charles Schwab. Toyota. These global business leaders have bred excellence through innovative executive and management development organizations that go well beyond traditional job training. Known as corporate universities, these entities are essentially strategic partners of their sponsoring companies. Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities.

Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, the book addresses the three major components of corporate university success: organization, content, and processes. From structural and financial models to the role of technology, from curriculum development to evaluation approaches and measuring ROI, here is a wealth of information on this major development in professional education."

Motorola. Sun Microsystems. Charles Schwab. Toyota. These global business leaders have bred excellence through innovative executive

and management development organizations that go well beyond traditional job training. Known as corporate universities, these entities are essentially

strategic partners of their sponsoring companies. Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop

faculty from the academic and business communities.

Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. This

comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning

programs. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, the book addresses the

three major components of corporate university success: organization, content, and processes. From structural and financial models to the role of

technology, from curriculum development to evaluation approaches and measuring ROI, here is a wealth of information on this major development in

professional education.

Author Biography: Mark Allen, Ph.D. (Culver City, CA) is the director of Executive Education at Pepperdine University's Graziadio School of Business and

Management. He previously directed executive education programs at USC's Marshall School of Business.

Training

is certainly a useful reference for organizations thinking of using the corporate university approach to meet business needs

Mark Allen, Ph.D., is an educator, consultant, author, and speaker.He is the editor of and a contributor to The Corporate University Handbookand has written and presented extensively on the topic of corporate universities. He is a participating faculty member in Organization Theory and Management at Pepperdine University, where he also served for ten years as director of executive education.